Manchester City Football Club (MCFC) - one of the UK's highest profile Premier League clubs - wanted to build the best football site in the world. They were looking for a CMS product, hosting and agency that could support the growing demand for online information, retail and ticketing. A site of this magnitude called for a powerful CMS, and Sitecore was chosen.

The site needed to support traffic surges, take high volumes of transactions, and be delivered to unchanging club-wide milestones. To add to the challenge, Aqueduct needed to work with creative agency Poke to ensure their envelope-pushing designs could be implemented flawlessly. This was the biggest single development job we have undertaken, and we had only 2.5 months from initial scoping to launch.

The site launched on target (1st July) and in the first 24 hours 1,000 orders were placed in the shop and 90,000 unique visits were recorded.

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