Cineworld Cinemas is the 2nd largest multiplex cinema chain in the UK, with 75 cinemas nationwide and growing! Whilst helping Cineworld with all of their everyday marketing activity from promoting new releases through to POS, we also help devise campaign launch material for new locations, including their latest addition to the family, High Wycombe.

The campaign tactics for this cinema launch included traditional media (press/radio) as well as online activity and ambient marketing, like this digi-ad van which we parked right outside Empires front door and featured a barber shop quartet and karaoke sing-along.

watch the animation