Enjoy England is this green and pleasant's official tourist board, and, as you might expect, is brimming with totally brilliant ideas about what to do and where to stay.

So brimming in fact that their home page had become a tad busy. In short: Usability Nightmare.

Usability's pretty central to most of what we do on't web; it's the key to delivering on both user and brand goals.

In Enjoy England's case, it was the key to an immediate reduction in home page drop-outs from 32-19%.

www.enjoyengland.com